This is the second Malcolm Gladwell novel I’ve read and it did not disappoint. What’s the little push or needle added that it takes for something to be the next big thing or trend. Or new wave in culture.
Tipping Point talks about the different changes in environment that people may not notice but shape their choices and even lifestyle. One of the most exemplary cases of this was New York’s transformation from a city riddled with crime like Gotham into the financial capital of the world and a prime tourist destination. Their transformation started with respecting the environment. Not necessarily being, “green” but taking care of their neighborhood and going along with something called the “Broken Glass Theory.”
I’m a nerd for behavioral stories like this and it was like every page had a new revelation. The data wasn’t presented in a boring, flat statistical format but are instead woven into stories that flow so smoothly.
Gladwell also categorized the population into 4 segments in terms of how they spread trends:
• Mavens
• Connectors
• Salesmen
• Everyone else
It’s hard not to think of your own role and want to delve farther into these classifications to see how they act and react.
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